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A workshop on branding of higher education institutions was organised by the Agency for Science and Higher Education on 8 July 2019 at the Faculty of Economics and Business, University of Zagreb.

The aim of this workshop was to stimulate higher education institutions to recognize their strengths, how to effectively combine and present them as a brand, with a view to enhance visibility and trust, and to attract the best applicants from Croatia and abroad.

The workshop was led by dr. Hrvoje Jakopović from the Faculty of Political Sciences, University of Zagreb.